
Discover ThinkEDI Solutions
We have the plan for you. Join the Inclusion Revolution
Know your customers needs upfront.
Provide a personalised service.
Target inclusion efficiently.
Why choose the ThinkEDI Service App?
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Connect with customers to know their support needs
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Support them by giving them access to ThinkEDI tools
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Target and plan support appropriately.
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Pre-empt communication needs.
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Be aware of safety and dignity factors upfront.
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Make your engagement meaningfully inclusive.
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ThinkEDI reminds us that we are all just people with more in common
than what seperates us.
Sophie Mason
Co-founder and CEO

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Explore Adjustments Tool
Support your employees and customers' wellbeing
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Reduce the stigma around asking for adjustments
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Create allyship through exploring common needs
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Break down inclusion barriers
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Demonstrate the social model of disability
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Support individuals to have their needs met
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Reduce polarisation and increase dignity and respect

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The Adjustments Manager
All your adjustments - accounted for
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Digitally receive, accept, decline and manage adjustment requests
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Ensure compliance with the objective justification response tool
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Assign your own response KPI's
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Set automatic adjustment responses for common requests
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Notification reminders to keep you compliant
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Assign responsibility for adjustments
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Reduce sickness, attrition and grievances with better management
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Avoid the cost of 'failure to make adjustments' and 'indirect discrimination'
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Be proactively inclusive

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The Diversity Dashboard
Clear diversity data - in one place
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Collective anonymous results - see behind 'prefer not to say' rates
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Breakdown of customer, service user and employees' diversity
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Real-time insights into diversity demographics
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Identify diversity gaps and opportunities
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Visual and statistical representations
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Comparisons to the national demographic

The solution we've all been waiting for
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The Equality Act 2010 places a duty on employers to make reasonable adjustments and respond to requests in a specific way.
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The Public Sector Equality Duty states that organisations have to make adjustments in anticipation of their customers' needs.
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Non-compliance is costly.
The UK Economy alone spends 127 Billion on discrimination each year. That's approximately £3800 per person in employment.
Training and coaching only go so far and when mistakes happen, the company is liable.
But how can you make strategies work when you don't have the right data?
How can you make sure your employees stay accountable for inclusion when the training session is over?
Frequently asked questions
ThinkEDI stands for "Think Equity, Diversity, and Inclusion." Pronounced "think-uh-dee," it represents a fusion of "Think" and "EDI," emphasising the constant integration of these principles into decision-making processes. The light bulb in the logo symbolises moments of insight or those "light-bulb moments," while the two lines at the bottom represent a commitment to equality. ThinkEDI is dedicated to helping organisations and services prioritise equity, diversity, and inclusion
Yes, diversity and inclusion are positive, benefiting society by fostering innovation, better problem-solving, and stronger communities. Exposure to diverse perspectives promotes understanding, reduces bias, and encourages personal growth. Inclusive environments help individuals feel valued and respected, leading to greater collaboration and social harmony. It’s important to create spaces where differences are embraced, communication is open, and everyone has equal opportunities to contribute and thrive.
The Inclusion Revolution is a global movement advocating for equal opportunities, accessibility, and respect for all individuals, regardless of background, ability, or identity. It promotes systemic change in workplaces, education, and society to ensure everyone feels valued and included.
Equity and equality both aim for fairness but take different approaches. Equality means treating everyone the same, assuming a level playing field, while equity recognises that people have different circumstances and provides resources based on need to ensure equal outcomes. Equity adjusts for imbalances, while equality applies uniform treatment regardless of individual needs.
Inclusion matters because it makes people feel valued and respected, fostering a sense of belonging. This allows individuals to contribute their full potential, leading to stronger communities, improved engagement, and increased innovation in teams and organisations.
Diversity matters because it brings together a variety of perspectives, enhancing creativity, innovation, and decision-making. A diverse group can solve problems more effectively by considering multiple viewpoints, leading to better outcomes. It also promotes personal growth and learning by fostering empathy and understanding of different cultures. Additionally, diversity supports economic growth, social cohesion, and social justice, as it reflects and meets the needs of diverse populations, ensuring equality of opportunity for all.
ThinkEDI was founded by Sophie Mason in 2023, driven by their personal experiences as an autistic woman with complex disabilities. Sophie aimed to create tangible inclusion by breaking down barriers and improving accessibility. Later, Merryn Roberts-Ward, a Global HR Executive, joined as co-founder in 2024. Together, they focus on promoting equity, diversity, and inclusion to help organisations make inclusion measurable and effective.
Reach out to us via email info@ThinkEDI.co.uk for general enquires or message via Instagram or LinkedIn.






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